CASE STUDY OF POSITIVE AND NEGATIVE IMPACTS OF SOCIAL MEDIA USAGE AMONG WORKING-AGE PEOPLE AT WING 46, PHITSANULOK PROVINCE

Abstract

This research aimed to study the behavior and impact of using social media such as Line, Facebook, TikTok, and YouTube to compare the impact of using social media among working-age people at Wing 46, Phitsanulok Province. The quantitative research method was used. The sample group was working-age people at Wing 46, Phitsanulok Province, aged 19-55 years and over, selected by random sampling using the Nonprobability Sampling method. Data were collected using a questionnaire. The results of the study found that 1) Overall application usage behavior was at a moderate to high level. 2) The impact of using social media overall was that most working-age people at Wing 46 were slightly affected. Summary of the research results: The results of this research found that 1) Most of the sample group were males over 50 years old, had been working for 10 years or more. The sample group was the most Line member and was a member of more than 1 social media website. The place where they used social media the most was their home/workplace. The activities they did regularly when using social media were to give orders, chat, update news within the organization, and watch entertainment media. 2) The impact of using social media was studied through the level of interest in various stories. The results of the study found that: The impact that the sample group was interested in at a high level was that using social media caused anxiety in work. The impact that the sample group was interested in at a moderate level was that using social media caused deficiencies in work. The impact that the sample group was interested in at a low level was that it caused a loss of concentration in work.