“PERANAKAN CULTURE” MANAGEMENT FOR CULTURAL TOURISM IN PHANGNGA PROVINCE

Abstract

This qualitative research aimed to study the similarities and differences in the management patterns of Peranakan culture, study the roles of stakeholders, and analyze the factors that promote or hinder the management of Peranakan culture for cultural tourism in Phangnga Province, using interviews and non-participatory observations from 20 samples. The results of the study found that the management patterns of Peranakan culture in Phangnga Province were consistent in 8 aspects: cultural research, cultural conservation, cultural restoration, cultural development, cultural transmission, cultural promotion, cultural virtuousness, and cultural exchange. However, the differences in culture, economy, society, and technology of each community resulted in unique management styles. In terms of the roles of stakeholders, it was found that the public sector played an important role in all dimensions, while civil society, the government sector, and the private sector participated in different ways, both in terms of conserving and promoting of culture for sustainable tourism. Factors that facilitate cultural management include having good human resources, support from agencies and networks, creating economic benefits from culture, and having a source of budget support. Meanwhile, the main obstacles were lack of understanding of cultural content, lack of expert personnel, lack of traditional materials, and differences in perspectives on cultural management.