TECHNOLOGY ACCEPTANCE AFFECTING THE INTENTION TO USE CHATGPT IN THE WORK OF COMPANY EMPLOYEES IN BANGKOK

Abstract

The objective of this research was to study the technology acceptance that affects the intention to use ChatGPT in work among employees in Bangkok. The results of the study revealed that: 1) The overall acceptance of ChatGPT technology in work is at a high level. When considering each aspect, it was found that the perceived benefits had the highest average value, followed by trust in the system, attitude toward use, risk perception, and ease of use, respectively. 2) The factor of intention to use ChatGPT was at a high level. When considering each item, it was found that intending to use ChatGPT in work regularly had the highest average value, followed by intending to use ChatGPT for work in the future, planning to use ChatGPT for work, will recommend others to use ChatGPT for work in the future, and intending to use ChatGPT to develop new skills. 3) The hypothesis testing found that the technology acceptance factors that affected the intention to use ChatGPT in work of employees in Bangkok companies were statistically significant at the 0.05 level, including perceived benefits, ease of use, risk perception, and trust in the system.