IMPACT OF CREATIVE ENTREPRENEURSHIP THAT AFFECTS THE COMPETITIVE POTENTIAL OF RECYCLING BUSINESS OPERATORS IN CHONBURI PROVINCE

Abstract

This research aimed to study the following: 1) To study the level of creative entrepreneurship of recycling business operators in Chonburi Province 2) To study the level of opinions on the competitive potential of recycling business operators in Chonburi Province 3) To study the impact of creative entrepreneurship on the competitive potential of recycling business operators in Chonburi Province. The sample group used was 400 recycling business operators in Chonburi Province. A questionnaire was used to collect data. The statistics used were frequency, percentage, mean, standard deviation, and multiple regression analysis. The results of the study found that 1) The factor of creative entrepreneurship was at the highest level (mean = 4.50). The aspect with the highest mean was endless learning. 2) The factor of competitive potential of recycling business operators in Chonburi Province was at the highest level (mean = 4.53). The aspect with the highest mean was creating difference. 3) All 4 factors can jointly explain the competitive potential of recycling business operators in Chonburi Province by 78.70 percent (Adj. R2 = 0.787). The factors affecting the competitive potential of recycling business operators in Chonburi Province Statistically significant as follows: achievement commitment (Beta = 0.274), risk-taking (Beta = 0.114), innovative creativity (Beta = 0.232), and trust (Beta = .366).