SUCCESS OF IT SERVICE BUSINESS IN BANGKOK AND METROPOLITAN

Abstract

This research aimed 1) to study the level of success of IT service businesses in Bangkok and metropolitan area, and 2) to study the factors affecting the success of IT service businesses in Bangkok and metropolitan area. A questionnaire was used to collect data from 228 IT service business operators in Bangkok and metropolitan area. Statistics were used to analyze the data, including frequency, percentage, mean, standard deviation, and multiple regression analysis. The research results found that 1) the success of IT service businesses in Bangkok and metropolitan area was at the highest level of importance. When considering each aspect, internal management processes had the highest average value, followed by finance, stakeholder engagement, and learning and growth, respectively. 2) Organizational management factors, including technology acceptance, organization management, service quality, and management innovation, had an impact on the success of IT service businesses in Bangkok and metropolitan area.