PREDICTING LECTURER TURNOVER INTENTION IN CHINESE PRIVATE UNIVERSITIES: THE ROLES OF JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT

Abstract

This study explored the impact of job satisfaction and organizational commitment on the turnover intention of lecturers in two private universities in Guangzhou, China. Using stratified random sampling, data were collected via questionnaires from 340 lecturers. The results of statistical analyses revealed significant negative correlations between job satisfaction, organizational commitment, and turnover intention. Higher satisfaction and commitment levels corresponded to lower turnover likelihood. These findings have implications for HR management in higher education and other sectors. Private universities can enhance lecturer retention by improving work environments, investing in staff welfare, and promoting democratic school governance. Future research could focus on specific enhancement strategies.