NEW PUBLIC MANAGEMENT: THE USE OF AI IN DEPARTMENT OF CORRECTIONS, THAILAND

Abstract

The aim of this study was to investigate the strategic application of laws and artificial intelligence by the Thai government in tackling the issues related to kakistocracy and the marketing of governmental power. The research utilized documentary analysis techniques. Findings indicated that Thai legislation played a crucial role in alleviating the negative effects of kakistocracy and governmental power marketing by establishing a robust legal framework that promoted data protection, transparency, and accountability. Moreover, it regulated media, protected intellectual property, and addressed cybercrime and financial integrity. Following this, the Thai government could have used AI and legal rules to reduce the dangers of corrupt government and abuse of power by protecting personal data, increasing transparency, fighting misinformation, and improving governance with data-driven choices. Nevertheless, AI and Thai laws significantly hinder the effectiveness of governance.