THE IMPACT OF ORGANIZATIONAL CULTURE, INNOVATION INPUTS, AND DIGITAL TECHNOLOGY ON SMES' INTELLECTUAL PROPERTY INNOVATION CAPABILITY

Abstract

The purpose of this study is to identify the impact of organizational culture, innovation input, and digital technology on the intellectual property innovation capability of SMEs in Hefei. A simple random sampling analysis of 343 samples from Hefei was conducted. The purpose of this study is to explore the causal relationship among organizational culture, Innovation Inputs, digital technology, and intellectual property innovation in SMEs. A structural equation model is established and verified in this study. The results support the hypothesis of H1 to H6. The qualitative results show that the innovative organizational culture has a positive impact on the intellectual property innovation ability of small and medium-sized enterprises. The degree of innovation inputs and the degree of digital technology application are positively correlated with the intellectual property innovation ability of small and medium-sized enterprises. There are also mediating effects between organizational culture and innovation input and between innovation input and innovation ability.