PROMOTING ARTS AND CULTURAL TOURISM IN CHIANG MAI PROVINCE

Abstract

This research is 1) to study the level of promotion of Chiang Mai cultural tourism, and 2) to study the factors that promote Chiang Mai cultural tourism, using 254 tourism delivery staff from Chiang Mai Province. Statistics are used to analyze the frequency data that must use standard deviations and multiple regression analysis. The results of the research found that
1) The level of promotion of cultural tourism in Chiang Mai Province as a whole and in each aspect is at a high level in the areas of history, religion and rituals, archaeology and museums, traditions and folk culture, arts and crafts and sculptures, respectively. 2) The components of tourism, attractions, convenience of transportation, facilities, accommodation, and activities have an influence on the promotion of cultural tourism in Chiang Mai Province.