THE IMPACT OF INNOVATIVE TEAMS, AUTOMATION AND INFORMATIZATION ON ENTERPRISE LOGISTICS PERFORMANCE

Abstract

This research aims to explore the impact of innovative teams, automation and informatization on enterprise logistics performance. The research samples cover a number of companies in different industries. Data are collected through purposive and convenience sampling methods, and relevant information is obtained in the form of questionnaires. Data analysis used structural equation modeling. Research results show that the innovation team has significantly improved the efficiency and problem-solving capabilities of logistics operations by introducing advanced technologies and improved methods; automation technology has optimized logistics management by reducing manual intervention, reducing costs and improving operational accuracy; information systems By providing real-time data analysis and visualization tools, it enhances the accuracy of decision-making and the coordination capabilities of the supply chain. This study proposes targeted optimization strategies aimed at improving enterprise logistics performance and providing substantial support for enterprises in a highly competitive market environment.