SERVICE QUALITY AFFECTING ATTITUDE OF USERS TOWARD LEARNING PARK IN TRAT PROVINCE

Abstract

The objective of this research was to study the level of service quality at the Trat Learning Park and the service quality factors that influence customer satisfaction, loyalty, and organizational reputation. The sample group consists of 400 individuals who visited the Trat Learning Park during the period from Monday to Friday, between 10:00 AM and 6:00 PM. This is a quantitative research study conducted through a survey, utilizing accidental sampling as the method to collect data specifically from those who used the services of the Trat Learning Park, totaling 400 individuals. The results of the study revealed that: 1) Service users of the Trat Learning Park who have different personal factors such as gender, age, highest level of education, average monthly income, and occupation exhibit statistically significant differences in satisfaction, loyalty, and organizational reputation at a significance level of.05. 2) The quality of service has a statistically significant influence on customer satisfaction, loyalty, and organizational reputation at a significance level of.05.