MARKETING STRATEGIES INFLUENCING SATISFACTION AND INTENTION TO REUSE CONSTRUCTION SERVICES IN CHONBURI PROVINCE

Abstract

The objective of this research was to 1) to study the level of marketing strategy of the construction business in Chonburi Province and 2) to compare the level of satisfaction and intention to repeat service that influences the construction business of customers in Chonburi Province. 3) To study the marketing strategies that influence the level of satisfaction, intention to repeat the service, and the word of mouth to have the effect of subsequent use of the services of the construction business in Chonburi Province. The results of the study showed that 1) personal factors, gender, age, status, education level, occupation/job title, and income will affect the behavioral intentions of construction business users in Chonburi Province differently, 2) marketing strategies, design, price, material quality, and environmental services will have different effects on satisfaction, intention to repeat services, and referrals.