WORK MOTIVATION AND WORK ENVIRONMENT AFFECTING ORGANIZATIONAL COMMITMENT OF SUPPORTIVE STAFFS AT KASETSART UNIVERSITY

Abstract

This research aimed to study work motivation and the work environment that affect organizational commitment among support staff at Kasetsart University. The study applied Herzberg's Two-Factor Theory as a conceptual framework to analyze motivational and hygiene factors that influence job satisfaction. The sample group consisted of 249 support staff, with data collected through questionnaires and analyzed using descriptive and inferential statistics. The results revealed that work motivations such as responsibility and career advancement significantly influenced the organizational commitment of both Gen Y and Gen Z employees. Additionally, psychological environment and interpersonal relationships were found to have a significant impact on organizational commitment. The findings also indicated differences in the factors influencing commitment between Gen Y and Gen Z groups. Recommendations from this study suggest that organizations should prioritize creating an environment that fosters motivation and commitment, along with developing strategies that are tailored to the needs of employees from different generations.