EFFECT OF ORGANIZATIONAL IDENTITY ON JOB PERFORMANCE: A CASE STUDY OF SMALL AND MEDIUM-SIZED INVESTMENT AND CONSTRUCTION ENTERPRISES IN SICHUAN PROVINCE, CHINA

Abstract

The objectives of this study were: 1) to study effect of respondents' organizational identification on job performance, and 2) to study variability of respondents' personal traits on organizational identification and job performance. This study was a quantitative research. The conceptual framework of the study was applied from Gibson and Ivancevich’s concept. The population consisted of 9,987 people from small and medium-sized investment and construction-oriented companies in Sichuan Province, China. The samples were 385 students determined by Taro Yamane’s formular. The instruments used in the study was a 5 rating scale questionnaire. Statistics used for data analysis were percentage, frequency, mean, standard deviation and variance. The results of the study revealed that: 1) the effect of respondents' organizational identification job performance included administrator’s’ leadership style, leader’s roles job rates feared, working atmosphere. And 2) variability of respondents’ personal traits on cognitional identification and job performance consisted of positive perception, organization values, employees’ self-efficacy, and subjective initiative.