ANALYZING THE IMPACT OF EMPLOYEE TRAINING ON SALES PERFORMANCE, CHINA

Abstract

The objectives of this study were: 1) The training of sales in retail companies has a positive impact on employees' organizational involvement. 2) To explore the effects of different types of training: Analyze the impact of different types of employee training on sales performance, and identify the most effective training type. And 3) To study the persistence of training effectiveness: examine whether the impact of employee training on sales performance is persistent, that is, how long the training effect can continuously improve sales performance. This study was quantitative research. The population in the working class population of a particular office building totaled 50,101 individuals. This study used a handy non-probability sampling procedure. The sample size was 400 employees determined by Yamane's (1973) formula. The research instrument was a 5-rating scale questionnaire through their electronic device. Statistics frequency, percentage, mean and multiplied. The research results revealed that: 1) a positive correlation between employees' organizational commitment and their sales performance. 2) Training have a good relationship with their colleagues, can take the initiative to work and abide by the rules of the company. Respondents also generally felt that they were more productive, that they could meet the company goals and that they could contribute to the team goals. And 3) Employees who will do their best to improve retail enterprises should pay attention to enhancing the sales performance of employees and also improving their organization. It is essential to provide regular training.