INFLUENCE OF TOURIST MOTIVATION AND PERSONAL CIRCUMSTANCE ON DECISION MAKING TRAVEL IN BANGKOK THAILAND

Abstract

The objectives of this study were 1) to study the key motivating factors influencing Chongqing Chinese visitors making decision to select Bangkok, Thailand, and 2) to study the personal circumstance factors influencing Chongqing Chinese visitors making decision to select Bangkok, Thailand. This study was quantitative research. The population in the total population in Chongqing was 80.4 million people. The sample size was 500 employees determined by sample size determination formula. The research instrument was a 5-rating scale questionnaire. Statistics frequency, percentage, and mean. The research results revealed that 1) the key motivating factors influencing Chongqing Chinese visitors making decision are appealing publicity, pleasant local people, convenient and affordable lodging, and the presence of Buddhism. 2) there was a significant relationship between personal circumstance and destination choice, but the affordability factor, such as differences in monthly income，was less significant.