EMPLOYEE ENGAGEMENT AMONG THAI FEMALE FLIGHT ATTENDANTS OF AIR CARRIERS IN THAILAND

Abstract

This research aimed to 1) study organizational factors affecting the engagement of female flight attendants, 2) compare these factors, and 3) develop guidelines for enhancing their organizational engagement. The sample included 254 female flight attendants, with data analyzed through frequency, percentage, mean, standard deviation, t-test, and one-way ANOVA. The findings revealed that 1) key factors influencing engagement were work environment, job characteristics, supervisors, team/colleagues, salary and fringe benefits, career advancement, and work-life balance. 2) Team/colleagues, job characteristics, and supervisors were rated as the most important factors. 3) Recommendations for promoting engagement include revising compensation and benefits, adjusting employment contracts, developing career paths, revising work schedules to improve work-life balance, enhancing the work environment, and organizing team-building activities. 4) Significant differences were found in the importance of factors such as work environment, team/colleagues, salary and fringe benefits, and work-life balance at the 0.01 level. 5) The comparison of flight attendants with different levels of job happiness revealed statistically significant differences in factor importance at the 0.01 level in at least one pair.