PREPARING HOTEL EMPLOYEES IN KANCHANABURI PROVINCE FOR THE TRANSITION TO ARTIFICIAL INTELLIGENCE TECHNOLOGY

Abstract

This research aims to study the readiness, awareness, and acceptance of hotel employees in Kanchanaburi province towards the transition to artificial intelligence technology. The findings revealed that: 1) The overall awareness and acceptance of hotel employees in Kanchanaburi towards the transition to artificial intelligence technology were moderate. 2) The preparedness of hotel employees in Kanchanaburi for the transition to artificial intelligence technology was also moderate. 3) Awareness impacted the preparedness for the transition to artificial intelligence technology among hotel employees in Kanchanaburi, while acceptance did not affect their readiness. 4) An increase of 1 unit in the awareness variable would result in a 0.645 unit increase in preparedness for the transition to artificial intelligence technology among hotel employees in Kanchanaburi.