THE STUDY OF CROSS-CULTURAL GRAPHIC DESIGN: THE ROLE OF GRID-BASED TECHNIQUES IN INTEGRATING CHINESE AND THAI PATTERNS

Abstract

This study applied graphic design principles to blend Chinese elements with the traditional Thai pattern, Pha Lai Yang. Using grid-based analysis, it reviewed historical and contemporary patterns from both cultures, emphasizing their visual and cultural significance. A grid system was used to organize and deconstruct the patterns, while vector graphics software aided in extracting and recombining elements. The final hybrid designs were showcased on product mockups through digital prototyping. Design experts evaluated the patterns, confirming their cultural authenticity and commercial appeal. This research highlighted the role of graphic design in cross-cultural visual synthesis, offering innovative methods for pattern creation. Compared to previous studies focused on direct pattern adaptation, this research emphasized the role of graphic design methodology in cultural fusion. The use of grid systems and digital tools for pattern analysis and creation represented an innovative approach in this field.
The outcome demonstrated the effectiveness of graphic design in bridging cultural aesthetics, resulting in versatile patterns applicable to diverse product designs. This research contributed to the graphic design field by offering new perspectives on cross-cultural visual synthesis and pattern creation methodologies.