SATISFACTION OF USERS OF BEAUTY CLINICS IN BANGKOK

Abstract

This research is further 1) to study more about beauty business services for consumers in Bangkok. 2) To compare satisfaction with beauty business services in Bangkok classified by personal factors as quantitative research. The population used in this research is people living in Bangkok. The exact population is not known by using a convenience random sampling method to select the sample, and send the link to the sample group by scanning a QR Code. The sample group was 400 people. The statistics used were, S.D. and Analysis of Variance (T-Test, ANOVA). The study found that 1) Overall satisfaction in using beauty clinic services in Bangkok is at a high level ("X" ̅ = 3.94, S.D. = .600). When considering each aspect, it was found that the quality of products/services that customers received was at the highest level ("X" ̅ = 4.18, S.D. = .658), followed by customer loyalty and the aspect with the lowest average value was customer complaints, respectively. 2) Satisfaction in using beauty clinic services in Bangkok classified by personal factors, including gender, age, occupation, education level and monthly income, showed that age and monthly income were different. Affecting satisfaction in using beauty clinic services in Bangkok with statistical significance at the .05 level.