DESIGN OF CAMPUS SOUVENIR BASED ON ART AND CULTURE EVALUATION OF SHANDONG IN CHINA

Abstract

From the perspective of consumer perception, this paper selects the campus souvenirs of Zibo Vocational College as the research objective, and constructs a comprehensive index evaluation system for campus souvenirs. Combined with the artistic and cultural characteristics of Shandong, this paper extracts six key perception factors, including culture, regionality, artistry, collection, innovation and practicability, which have a significant impact on the evaluation of campus souvenirs. By using factor analysis, this paper conducts an in-depth and objective quantitative analysis of the indicators of these six perceptual factors. At the same time, by surveying consumers' satisfaction with souvenirs and discussing related issues in detail, it aims to provide empirical support and clear direction guidance for subsequent product improvement and optimization design.