THE DECISION-MAKING PROCESS OF PARENTS IN BANG NA DISTRICT WHEN PURCHASING FOOTBALL TRAINING COURSES

Abstract

The decision-making process for parents when purchasing football training courses involves careful consideration of multiple factors. Parents must evaluate the quality of the training program, the expertise of the coaches, the training environment, safety, and the facilities provided, ensuring that their children receive the best possible experience in learning and developing football skills. Moreover, parental expectations play a crucial role in the decision to purchase, especially when they aim for their children to grow into professional football players or develop holistically in terms of physical and mental aspects. Researching and comparing information from various sources, such as reviews, firsthand experiences from other parents, and data from social media, are steps that help parents make informed decisions. Satisfaction after the purchase is also a key factor that influences future decisions. If the chosen football training course meets the expectations of both parents and their children, they are likely to continue using the service and recommend it to others. However, if they are dissatisfied, it may lead to negative feedback and a decision not to use the service again. Ultimately, the decision to purchase a football training course should be based primarily on the needs and goals of the children, ensuring that the training is effective and contributes positively to their long-term development.