THE IMAGE OF A FOOTBALL CLUB AND ITS IMPACT ON MATCH VIEWERSHIP

Abstract

Football is a sport that is widely spread and popular around the world. The image of a football team plays a crucial role in attracting and retaining consumers, especially fans who are passionate about the team. Creating and maintaining a positive image can encourage fans to continue supporting the team. Effective management and strategies in competitions impact the team's image, which in turn affects fan satisfaction and popularity. This makes football a significant industry that requires efficient management for long-term success.