THE EFFECTIVENESS OF TRADING BUSINESS MANAGEMENT FOR THAI FRUIT EXPORTING TO THE PEOPLE’S REPUBLIC OF CHINA

Abstract

The objectives of this study were to analyze the state, the cause of problem and to find out the relationship between personnel characteristic and exporting factor and suggest the effectiveness of trading business management for Thai fruit exporting to the People’s Republic of China. The results revealed that the major respondents had the opinion that exporting factor effectiveness of trading business management for Thai fruit exporting to the People’s Republic of China in over was in high level and the factor affective to packaging under exporting standard in over was in high level. The results of hypothesis testing showed that the difference personnel characteristic affecting to different opinion about exporting factor significantly at the 0.05 level. The trading business management innovation for Thai fruit exporting to the People’s Republic of China should consider to age and working period which influence to packaging development at 40.76%.