FACTORS AFFECTING THE SELECTION OF BEAUTY SALON SERVICES IN BAN CHANG DISTRICT, RAYONG PROVINCE: A CASE STUDY OF EYELASH EXTENSION SHOPS

Abstract

This research aims to 1) study demographic information that affects choosing to use eyelash extension shops in Ban Chang District, Rayong Province, 2) study behaviors that affect choosing to use eyelash extension shops in Ban Chang District, Rayong Province, and 3) study the marketing mix factors that affect the choice of using eyelash extension shops in Ban Chang District, Rayong Province. The results of the research found that 1) different demographic factors It has a different effect on choosing to use eyelash extension shops in Ban Chang District, Rayong Province. It was found that different genders, ages, and incomes have different effects on choosing to use eyelash extension shops in Ban Chang District, Rayong Province. As for different occupations, they have different effects on choosing to use the services of eyelash extension shops in Ban Chang District, Rayong Province, with statistical significance at the 0.05 level. 2) The behavior of choosing to use the services of different eyelash extension shops. It has different effects on the selection of eyelash extension shops in Ban Chang District, Rayong Province. 3) Marketing mix factors include products. Distribution channel Marketing promotion and personnel aspects have an effect on the selection of eyelash extension shops in Ban Chang District, Rayong Province, with statistical significance at the 0.05.