BUSINESS PLAN: PHANURAT SHRIMP FARM

Abstract

Panurut Shrimp Farm is a distributor of quality lobsters which the location of the business Located in the area of Yang Talad District. Kalasin Province At present, consumers tend to consume more shrimp by the target customer group of the business. It is mostly focused on market traders and those who live in the vicinity of their business locations. The shop's products focus on distributing quality lobsters. and is safe for consumers under a reasonable price Business management strategy Various strategies will be used to achieve results according to the business plan, including marketing and the business has studied consumer behavior. By using a salesperson In order to build good relationships with customers, and thus being able to respond correctly to the needs of consumers In terms of finances, the business has a total investment of 5,000,000 baht, which is investment from all inputs. Regarding the return on investment of the business, it is expected that the payback period will be within 1 year, with an internal rate of return (IRR) of 100 percent and a net present value from the investment (NPV) equal to 777,755.93 baht. In addition, the business. There is a strict operational plan to solve various problems that may occur. This makes this business very interesting to invest in.