BUSINESS PLAN: GREENIE FIELDS HYDROPONICS FARM

Abstract

Greenie Fields Hydroponics Farm is a high-quality hydroponic vegetable supplier with excellent service, located near the community area of Nakhon Phanom province. Nowadays, consumers are paying more attention to health, exercise, and choosing nutritious foods, leading to a safer lifestyle. This trend has created significant business opportunities. The target customer group mainly consists of health-conscious individuals living near the business location. The products focus on high-quality, fresh, clean, and safe hydroponic vegetables at reasonable prices to meet consumer demand effectively. The business management strategy involves various tactics to achieve business plan objectives, including marketing strategies such as studying consumer behavior through sales personnel to build good customer relationships and accurately meet consumer needs. The business has a total investment of 5,000,000 Baht from the owner’s contribution. The expected return on investment is projected to be 1 year and 3 days, with an internal rate of return (IRR) of 53% and a net present value (NPV) of 74,101 Baht. Additionally, the business has a well-planned operation strategy to address potential issues, making it an attractive investment opportunity.