FACTOR AFFECTING INTENTION TO USE CHATBOT FOR HEALTH INFORMATION

Authors

  • Kanyanut SAKSRIWATTANA

Abstract

The objectives of this research are 1) to compare the factors influencing the intention to use chatbots for health information among three generations: Generation X, Y, and Z, and 2) to analyze the relationships between factors influencing the intention to use chatbots for health information services among these three generations. The findings indicate that 1) Habit differs significantly when comparing Generation X with Generation Y and Z, but there is no significant difference between Generation Y and Generation Z. However, no significant differences were found among the three generations in terms of Performance expectancy, Effort expectancy, Social influence, Facilitating conditions, Hedonic motivation, Trust, and Health consciousness. 2) The eight variable which are Facilitating conditions, Social influence, Performance expectancy, Health consciousness, Hedonic motivation, Trust, Effort expectancy, and Habit are positively influencing the intention to use chatbots for health information among the three generations with statistically significant level of 0.05.

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Published

2024-07-12