PROMOTION FOR THE HEALTH RECOVERY SLIPPER INDUSTRY THROUGH CONSUMER PURCHASES

Abstract

The objective of this research is to present the promotion for the health recovery slipper industry through consumer purchases. The research employs the literature review methodology, drawing from documents and internet information, and utilizes content analysis to provide academic evidence for entrepreneurs, marketers, footwear designers, and stakeholders involved in promoting the health recovery slipper industry. In addition, it is for those interested in studying the factors that promote the health recovery slipper industry, consumer behavior, and the current health trend in the market. One trend that is increasingly gaining traction is health recovery slippers. The rise of this trend necessitates that entrepreneurs analyze how to create market advantage to meet the growing demand for health-centric footwear through quality production, excellent service, and targeted market analysis. These factors contribute to profitability and organizational survival. From literature review, it was found that: 1) Entrepreneurial capabilities in retail businesses including support from the government, sufficient financial resources, establishment of popular brand names, management on customer relationship, and competition analysis, 2) Product manufacturing standards including utilizing modern technology, using durable materials, obtaining certification standards, and receiving awards, 3) Marketing strategies including product development, distribution channel management, sales promotion, advertisement, and public relations,
4) Service standards including good salesperson qualities, multiple payment channels, convenience facilities in stores, and after-sales service. These factors influence the promotion of the health recovery slipper industry, particularly in the context of promoting health-enhancing footwear through consumer purchases. The promotion in this industry comprises quality matching prices, word-of-mouth marketing, brand loyalty, and a positive brand image. This literature review is beneficial for entrepreneurs in developing and promoting the health recovery slipper industry effectively, meeting the highest consumer demands, and sustaining sales for the organization.