EFFICIENCY OF ENTERPRISES FOR IMPORT-EXPORT CONSUMER GOODS IN THAILAND

Abstract

This research was aimed to: 1) study efficiency level of entrepreneur traits, administration tactics, and customers loyalty.  2) study causal factors influencing efficiency of enterprises for import-export consumer goods in Thailand. The stratified, was used with 343 import-export administrators, the research tool were questionaries and the statics used for static analyzing were; percentage, average, standard variations and structural equation modeling (SEM). The qualitative in-depth interviewing and purpose sampling with 15 key-informants who are experienced higher administration of import-export in Thailand. The research findings suggested: 1) efficiency of enterprises for import-export consumer goods in Thailand, enlarge customer relation, entrepreneur property, administration tactics and customer faithfulness, were in high level. and          2) factors of enlarge customer relation, entrepreneur property, administration tactics and customer faithfulness, influencing efficiency of enterprises for import-export consumer goods in Thailand. This research findings can be applied by public and private sectors in integrating for import-export consumer goods for import-export consumer goods sustainable.