FACTOR INFLUENCING TO EFFICIENCY OF SMALL AND MEDIUM SIZED ENTERPRISES FOR IMPORT-EXPORT CONSUMER GOODS IN THAILAND

Abstract

This research was aimed to: 1) Study efficiency level of SMEs for import-export, developing customer relation, and entrepreneur traits, administration tactics, and customers loyalty. 2) Study causal factors influencing efficiency of SMEs. 3) An approach of enhancing efficiency of SMEs. The stratified, was used with 343 import-export administrators, the research tool were questionaries and the statics used for static analyzing were; percentage, average, standard variations and structural equation modeling (SEM). The qualitative in-depth interviewing and purpose sampling with 16 key-informants who are experienced higher administration of import-export in Thailand. The research findings suggested: 1) efficiency level of SMEs small and medium sized enterprises for import-export consumer in Thailand, developing customer relation, and entrepreneur traits, administration tactics, and customers loyalty, were in high level. 2) factors of developing customer relation, and entrepreneur traits, administration tactics, and customers loyalty, influencing efficiency of SMEs small and medium sized enterprises for import-export consumer in Thailand, and 3) There are 6 approaches of enhancing efficiency of SMEs small and medium sized enterprises for import-export consumer in Thailand, which are: 1) develop an excellence service, 2) develop leaders and personnels in an organization, 3) develop both domestic and international marketing plans, 4) developing technology, 5) developing organization culture in participation, and 6) develop goods to international standard. This research findings can be applied by public and private sectors in integrating for SMEs business sustainable. This research findings can be applied by public and private sectors in integrating for SMEs business sustainable.