GUIDELINES FOR DEVELOPING COMPETITIVENESS OF ELECTRIC VEHICLES ENTREPRENEURS

Abstract

This was aimed to 1) study competitive level of electric vehicle entrepreneurs, 2) study causal factors influenced to competitive level of electric vehicle entrepreneurs, and 3) present an approach of development of competitive level of electric vehicle entrepreneurs. The research was mixed method, the quantitative samplings were; 1) Tier1 Engines, Drivetrains, Steering, Suspension, Brake, Wheel, Tire, Body, Electronics and Electrical systems, which were the multi-national corporation, joint venture, and large size enterprises (LSEs), and 2) Tier2 and Tier3 Stamping, Plastics, Rubber, Machining, Casting, Forging, Function, Electrical, Trimming, which were small- medium enterprise, (SMEs), The Proportional stratified random sampling has been used with 320 samplings, the questionnaires and data analysis (Structural Equation Modeling: SEM) were used. The qualitative samplings were 15 of administrative experts in electric vehicle, and the content analysis. The research findings 1) the competitive level of electric vehicle entrepreneurs as whole was in medium level, 2) the factors in policy promotion of electric vehicles, electric vehicle entrepreneurs potentials, an organizational management, and electric vehicle innovation, influenced the competitive level of electric vehicle entrepreneurs, and 3) an approach of development of competitive level of electric vehicle entrepreneurs, were in 4 approaches; 1) the electric vehicle entrepreneurs potential development, 2) electric vehicle policy development, 3) the electric vehicle innovation development, and 4) an organizational management development. The research findings suggested public, private sectors and communities concerned can apply the resolution in practice and develop future competitive level of electric vehicle entrepreneurs.