FACTORS AFFECTING THE SUCCESS OF THE BEAUTY CLINIC MANAGEMENT SYSTEM IN BANGKOK

Abstract

The objectives of this research are 1) to study the success level of the management system for beauty clinics in Bangkok. 2) to study the factors affecting the success of the management system for beauty clinics in Bangkok. A questionnaire was used to collect data from 385 people who used beauty clinics in Bangkok. Statistics were used to analyze the data, including frequency, percentage, mean, standard deviation, and multiple regression analysis. The results of the research found that 1) the success of the beauty clinic management system in Bangkok overall and in each aspect was at a high level in terms of loyalty, word of mouth, and image. 2) satisfaction factor, service quality, and innovation in beauty clinics affecting the success of the beauty clinic management system in Bangkok.