THE EXECUTIVE ROLE OF PERSONEL MORALE BUILDING NANCHANG VOCATIONAL UNINERSITY PEOPLE'S REPUBLIC OF CHINA

Abstract

The objectives of this study were to 1) study the role of administrators in building the morale of support personnel Nanchang Vocational University People's Republic of China 2) study the guidelines for developing the role of administrators in building the morale of support personnel in Nanchang Vocational University People's Republic of China. The sample group used in the research included administrative staff of Nanchang Vocational University People's Republic of China, 175 people, by determining the size of the sample according to the table of Krejcie and Morgan Sampling by grade level. The target group for interviews, 8 people, was obtained through purposive selection. The research tools included questionnaires and interviews. Statistics used in data analysis included mean and standard deviation. The interviews was conducted by using content analysis. The result indicated that he incentive model of administrative personnel in colleges and universities is relatively simple and lacks the comprehensiveness and innovation of the incentive model. Colleges and universities should develop a diversified incentive mechanism, including material and non-material rewards, such as providing better training and development opportunities, providing a good working environment and interpersonal relationship, and providing positive supervision and support from superiors. Building a perfect incentive system can improve the efficiency of administrative staff, improve the backward situation of traditional work mode, so as to motivate and retain administrative staff. In addition, universities should strengthen the evaluation and adjustment of the incentive mechanism to ensure the effectiveness and sustainability of the incentive mechanism.