SUCCESSFUL FACTORS OF SPORTSWEAR AND ACCESSORY BUSINESSES IN THAILAND

Abstract

This research aims to find factors for success in the sports equipment business in Thailand. The results of the study found that factors affecting the success of the sports equipment business in Thailand are: 1) Entrepreneurial potential, which consists of a dynamic vision to apply technology in business and keep up with market changes. 2) Management innovation which consists of the product side Process side and service use 3) competitive potential, which consists of the products being of quality. Marketing power and good image from consumers, including the success of the sports equipment business in Thailand.