THE FACTORS INFLUENCING THE DECISION TO USE SERVICES OF THE THAI TRADITIONAL MEDICINE AND CHINESE MEDICINE POLYCLINIC: A CONCEPTUAL FRAMEWORK

Abstract

This paper aims to review related literature in order to set up research hypotheses and propose a conceptual framework for The Factors Influencing The Decision To Use The Thai Traditional Medicine and Chinese Medicine PolyClinic. The study utilizes content analysis. Based on literature review, There are many factors that influence the decision to use Thai Traditional Medicine and Chinese Medicine PolyClinic. Therefore, marketing mix factors are likely to have a positive influence on service decision-making behavior as well. This conceptual framework may be used forfurther research to test the hypothesis.