THE STUDY OF THE EFFECT OF ORGANIZATIONAL CULTURE WORKING ENVIRONMENT AND WORK MOTIVATION ON THE INNOVATION PERFORMANCE OF HIGH-TECH ENTERPRISES

Abstract

With the deepening of globalization and the advancement of the industry 4.0 revolution, high-tech enterprises are increasingly reliant on improving their innovation capabilities in the fierce market competition. Existing research has shown that organizational culture, work environment, and work motivation play crucial roles in enhancing the innovation performance of high-tech enterprises. This study adopts a literature review and a mixed research method combining quantitative and qualitative methods, and finds that the mechanism by which high-tech enterprises influence their innovation performance through organizational culture construction can help enterprises more effectively stimulate the innovation potential and motivation of employees, thereby facilitating the improvement of market performance, technological innovation performance, and environmental performance in high-tech enterprises, and helping them gain a competitive advantage in the fiercely competitive market.