FACTORS AFFECTING THE SUCCESS OF SLAUGHTERHOUSE MANAGEMENT INNOVATIONS IN THAILAND

Abstract

The objectives of this research are 1) to study the success level of slaughterhouse management innovations in Thailand. 2) to study factors affecting the success of slaughterhouse management innovations in Thailand. A questionnaire was used to collect data from there were 345 slaughterhouse operators in Thailand, using statistics to analyze data such as frequency, percentage, mean, standard deviation, and multiple regression analysis. The results of the research found that 1) the success of innovation in slaughterhouse management in Thailand Overall, each aspect is at a high level. In terms of product and service innovation, marketing innovation, process innovation, and organizational innovation, respectively. 2) Factors of transformational leadership, organizational management, and technology acceptance influence the success of innovation in slaughterhouse management in Thailand.