FACTORS AFFECTING THE DECISION TO USE KHOK NONG NA MODEL PROJECT OF FARM IN NAKHON NAYOK PROVINCE

Abstract

Nowadays, the Khok Nong Na Model, an efficient and sustainable practice has been supported by the government. This research aims to study and analyze factors affecting decision making on using the Khok Nong Na Model of farmers in Nakhon Nayok province. Primary data were collected by using questionnaires from 216 farmers during January to June 2023. The logit model was used for the analysis. The study result showed that 20.80% of the sample employed the Khok Nong Na Model practice. The analytical results showed that statistically, factors affecting decision making on using the Khok Nong Na Model were role models, training, and farmers’ knowledge. This research suggests that related government sectors and the farmers who successfully applied the model be the key persons to advertise and convince more farmers to employ the Khok Nong Na Model in their farms for sustainability.