DETERMINATION OF RISK FACTORS IN HOME DECORATION AND BUILDING MATERIAL RETAIL INDUSTRY: A CASE OF THAILAND

Abstract

This research aims to assess the content validity and reliability of a list of risk factors associated with the Home Products industry. Additionally, it seeks to categorize these risk factors based on input from experts in the Home Products industry, as well as supply chain management experts within Thailand. The study found that, following content validity and reliability assessments, there are a total of 11 credible risk factors that can be grouped into five categories: Category 1: Operational Risks, including Facility Failures, Human Errors, Transportation Failures, and Skilled Labor Shortage; Category 2: Supply Risks, including Supplier Quality Issues and Supplier Delivery Issues; Category 3: Demand Risks, including Demand Uncertainty; Category 4: Environmental and Economic Risks, including Competing Risks, Natural Disasters, Financial Management Risk, and Economic Downturns; Category 5: Technology Risks, including Information and Communication Technology (ICT) Problems. These categorized risk factors, endorsed by reliable experts, can be effectively utilized for future risk analysis and assessment.