THE IMPACT OF GOAL SETTING THEORY ON R&D EMPLOYEE PERFORMANCE AT Y MEDICAL IN CHINA

Abstract

This research aims to study personal factors that influence R&D employee performance at Y Medical Company in China. And to examine the goal setting factors that affect R&D employee performance at Y Medical Company in China. The samples were of 216 R&D employee from Y Medical Company in China. The questionnaire was administered to collect the data, adopting purposive sampling methods. Data analysis by frequency, percentages, mean, standard deviation, t-test, F-test, and multiple regression analysis. The result indicated that personal factors, including Incomes and Working experience, have a statistically significant impact on R&D employee performance at Y Medical Company in China, with differences observed at the .05 significance level. And Goal setting factors, such as Goal difficulty, Goal specificity, Goal proximity, and Goal source, significantly affect R&D employee performance at Y Medical Company in China, with a forecasting power of 44.3 percent.