A CONFIRMATORY FACTOR ANALYSIS OF BUSINESS MODEL INNOVATION IN CHINA'S GREEN FOOD INDUSTRY

Abstract

This research aims at analyzing the confirmatory factor of business model innovation in China's Green Food Industry. The samples were of 422 employees in the Green Food Industry of China. Questionnaire survey is to collect data and adopt a convenient sampling method. Data analysis adopts structural equation model. The result indicated that model was fit: 2 is equal to 43.200, p-value is equal to .056, 2/df is equal to 1.440, GFI is equal to 0.980, AGFI is equal to 0.963, CFI is equal to 0.996, NFI is equal to 0.986, RMR is equal to 0.006, and RMSEA is equal to 0.032. This model identifies the following three components: 1. Value Creation Innovation: The factor load of this part is 0.997, and there are four sub-index variables, including new capabilities, new technology/new equipment, new partnerships and new process. 2. Value Proposition Innovation: The factor load of this part is 0.994, and there are four sub-index variables, including new offerings, new customers and markets, new channels and new customer relationships. 3. Value Capture Innovation: The factor load of this part is 0.976, and there are two sub-index variables composed of new revenue models and new cost structures.