DESIGN STRATEGY FOR CULTURAL AND CREATIVE PRODUCTS IN TRADITIONAL VILLAGES OF XIUSHUI ZHUSHA UNDER THE BACKGROUND OF RURAL REVITALIZATION

Abstract

This paper in Jiangxi Jiujiang Xiushui county Zhusha traditional villages as the research object, the field investigation, literature review, data analysis, by analyzing the domestic and foreign product research status, the significance of the topic, Zhusha traditional village and the product market defects, from the material factors, social factors and spiritual factors, extract cultural symbols, summarizes the Zhusha traditional village wen gen product design strategy, provide theoretical basis for Jiangxi traditional village and product design.