DIGITAL EXPERIENCE DESIGN OF GUANGDONG PIAOSE UNDER AR INTERACTIVE MODES

Abstract

The combined protection of folk customs and digital technology has become an important topic in the discussion of digital cultural heritage. Digital technology can effectively broaden the channels for folk custom display, enrich the space and scene expression of traditional folk customs, and break the time and space boundaries of cultural inheritance and development. Piaose is a kind of folk art spread in central and southern coastal areas of China. It has extremely high artistic and social value. However, due to the impact of modern urbanization, Guangdong Piaose has gradually lost its living environment and cultural heritage. This study takes Piaose, Shawan, Panyu, Guangdong as a case study to explore the digital experience of Guangdong Piaose folklore under the AR interaction mode. constitute a mechanism to establish a new interactive communication relationship between folk culture and the audience. Based on the relevant case analysis and research on the digital application of cultural heritage, this study focuses on the theoretical methods and design practical experience of augmented reality technology in the application of folk culture, and develops products that are in line with the concept of "living protection" of folk culture and have the Shawan regional culture. A unique Piaose folk digital brand. Combined with the theory of Nathan Shedroff's experience design, we focus on exploring the digital experience means, experience channels and experience effects of Shawan Piaose, so as to obtain the public's experience and perception of Guangdong Piaose's digital interaction, stimulate the endogenous power of folk culture inheritance, and provide folk customs Provide suggestions for the innovative development of cultural digitalization.