"THE APPLICATION OF TRADITIONAL PATTERN DESIGN OF LACQUERWARE UNEARTHED IN NANCHANG HAIHUNHOU IN CULTURAL AND CREATIVE PRODUCTS "

Abstract

The phenomenon of homogenization in Chinese product design is severe, and product design can no longer meet the needs of consumers, which will also limit the development of China's social economy. In order to increase the cultural connotation of cultural and creative products, different types of traditional Chinese patterns are added to the design process of cultural and creative products, making them have profound significance and cultural connotations. In response to the issue of homogenization of previously created products in the current market, this article proposes adding creative cultural elements to product design, abstracting cultural connotations based on the colors and decorations of artifacts unearthed from the Marquis of Haihun, and applying them to modern products to create cultural and creative products that combine traditional culture with modern innovation, in order to better meet market demand. The purpose of the article is to endow the lacquer patterns unearthed from the Western Han Dynasty in Nanchang with modern linguistic expression, so as to give higher added value to the culture of Hai Hun Hou.