RESEARCH ON THE EFFECTIVENESS OF TEXT GRAPHIC DESIGN IN CULTURAL TRANSMISSION IN THE PROCESS OF VISUAL NARRATIVE

Abstract

Today's world is no longer a limited world based on geographical division, but an interconnected world that uses visual symbols for deep integration. Behind every visual symbol we see in our life, there is its specific cultural meaning. Today, when the world culture is becoming more and more diverse, there are different cultural differences among different countries, regions and nationalities. This difference limits the mutual communication between cultures. At this time, the appearance of visual symbols is particularly important. The visual symbols created by the interchangeable design of text and graphics are particularly novel. Whether it is the innovative expression of design or the audience's intuitive feeling, the interchangeable design of text and graphics makes us feel the wonderful conception of visual symbols. The fun of form and meaning. What means to use to innovate and better express text graphic design is an important direction that we need to continue to explore.