THE IMPACT OF THE ADDIE MODEL ON THE EFFECTIVENESS OF SOCIAL MEDIA-BASED TEACHING AND LEARNING IN SHIJIAZHUANG CITY, HEBEI, CHINA

Abstract

This research aims are following: 1) To understand the ADDIE model’s impact on social media-based teaching and learning for undergraduate students. 2) To optimize social media use: Studying the impact of the ADDIE model on social media-based teaching and learning can help educators optimize the use of social media for educational purposes.3) To conduct the course content in a teaching approach for undergraduate students in Shijiazhuang City, Hebei, China. The majority of the respondents were female students aged 19-20. The Results demonstrated a general consensus among students regarding the effectiveness of the ADDIE model in facilitating learning, with the Development component identified as the only significant predictor of student satisfaction. Furthermore, the study found no significant differences in the effectiveness of the model across different genders or age groups. However, the relationships between different phases of the ADDIE model and learning outcomes were overall weak. These findings emphasize the need for further exploration of the specific influences of various ADDIE model components in a social media-based learning environment. Future research may also examine other demographic factors that could impact learning outcomes. This study provides critical insights into the role of the ADDIE model in social media-based teaching and learning, highlighting the importance of the Development component for enhancing student satisfaction.