ANTECEDENT FACTORS AND IMAGES OF TELEMEDICINE SERVICES IN BANGKOK AND ITS VICINITY

Abstract

Telemedicine plays an important role in helping remote patients have access to treatment and a timely diagnosis from a medical professional. The objectives of this research were: 1) to study the level of image development of telemedicine services in Bangkok and its vicinity; and 2) to study factors affecting the image development of telemedicine services in Bangkok and its vicinity. A questionnaire was used to collect data from 327 telemedicine users in Bangkok and its vicinity. Statistics were used to analyze the data, including frequency, percentage, mean, standard deviation, and multiple regression analysis. The results of the research revealed that 1) The image development of telemedicine services in Bangkok and its vicinity was at a high level. in terms of reliability in providing medical services, in providing highly efficient services with fair prices for customers, and in terms of quality medicines and medical supplies according to laws and international standards. 2) factors The acceptance of technology, work systems, management innovation, and service quality have an influence on the image development of telemedicine services in Bangkok and its vicinity at 64.1 percent.