SUSTAINABLE ECOTOURISM DEVELOPMENT IN KHAO YAI NATIONAL PARK

Abstract

Khao Yai National Park is a popular and world-famous tourist destination. It is a beautiful and valuable natural attraction in Thailand, classified as a sustainable conservation tourist attraction. The objectives of this research were: 1) to study the level of sustainable conservation tourism development in Khao Yai National Park; 2) to study the factors influencing the development of sustainable eco-tourism in Khao Yai National Park. A questionnaire was used to collect data from 400 tourists traveling to Khao Yai National Park. Statistics were used to analyze the data, including frequency, percentage, mean, standard deviation, and multiple regression analysis. The results of the research revealed that the overall sustainable development of eco-tourism destinations was at a high level. When considered individually, safety had the highest average, followed by society and culture, the environment, and the economy, respectively. 2) Participation, tourism promotion, tourist attraction management, and consumption behavior of tourists influence sustainable ecotourism development at 67.2%.