MASS MEDIA MANAGEMENT TO CREATE A PEACEFUL SOCIETY

Abstract

Mass media is an important medium or link in coordinating members of society. The objectives of this research were: 1) to study the level of mass communication management to create a peaceful society. 2) To study factors influencing the management of mass media to create a peaceful society. A questionnaire was used to collect data from mass media, political media, and criminal media, and entertainment media. In Bangkok, 243 samples were used for data analysis including frequency, percentage, mean, standard deviation, and multiple regression analysis. The results of the research revealed that 1) the management of mass media to create a peaceful society as a whole was found to be of high importance. When considering each aspect, it was found that freedom had the highest average, followed by internal peace, reconciliation, and justice, respectively. 2) Political system, governance system, media business system, and ethical system influencing the management of mass media to create a peaceful society, 58.3%.