THE SUCCESS OF SMALL AND MEDIUM ENTERPRISES IN CREATING COMPETITIVE ADVANTAGES IN BANGKOK AND ITS VICINITY

Abstract

Small and medium-sized enterprises play an important role in economic development, job creation, employment, linkage with large enterprises, and other manufacturing sectors by adding value to domestically produced raw materials. It creates foreign currency and is an important foundation for the growth of the Thai economy. The objectives of this research were: 1) to study the level of success of small and medium enterprises in order to gain competitive advantages in Bangkok and its vicinity; and 2) to study factors affecting the success of small and medium enterprises in order to create competitive advantages in Bangkok and its vicinity. A questionnaire was used to collect data from 400 small and medium enterprises registered in the service business sector. Statistics were used to analyze the data, including frequency, percentage, mean, standard deviation, and multiple regression analyses. The results showed that 1) the overall success of small and medium enterprises was found to be the most important level. When considering each aspect, it was found that the internal management process had the highest average, followed by finance, stakeholder, and learning and growth, respectively. 2) The external organizational environment, organizational management, strategic management, and innovation influence the success of 60.5 percent of small and medium enterprises.